What is Search Engine Optimization - SEO ?
Search Engine Optimization (SEO) is the process of optimizing your website such that it is search engine friendly and increases the quantity and quality of organic traffic on the website.
How does SEO work?
Here's how it works: The Search Engine has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.